Business Details
The operational facts about the business.
Identity & contact
We suggest adding additional contacts if we'll be working with other members of the team. We can only accept change requests from contacts listed here.
About the business
Differentiators & customers
Credentials & presence
Website scope
These numbers determine the final page count: Website pages + City pages + Blog (if selected). If more pages are selected under Site Goals → Pages the site needs, we'll fit them in (some — About, Contact, Reviews — can often live on the homepage or in the footer).
Brand Identity
How the brand looks, sounds, and feels.
Visual assets
Voice & personality
How the brand should feel and sound to a visitor.
Messaging
Keywords & SEO
Search visibility & how customers find you.
Terms important enough to become their own page on the site.
Additional terms to rank for. These won't become their own pages — used for SEO research and content angles. Tip: double-click any pill to promote it to Main Keyword Pages.
Cities to build dedicated landing pages for. Capped at the number set in Business Details → Website Scope → City pages.
Website Goals & Functionality
What the site needs to do and how it will be built.
Purpose
The single most important action a visitor should take.
Structure
Tech & integrations
Warning: We strongly advise transferring your domain to us. If you keep it elsewhere, you are responsible for renewal costs and any lapse will increase downtime or production time.
Provided Content
What you're providing vs. what we're creating.